Babs Sokunbi

Precise written English, applied to careful work

I have spent my career on the quality side of written content: producing it, editing it against a style guide, and checking it against a brief. That work translates directly to evaluating machine-generated text, where the job is to apply a defined standard consistently across a long run of tasks rather than to react to each one on instinct.

I am known for precise instruction-following, strong written English and consistent output under rolling deadlines. I work independently, manage my own time, and keep quality steady across large batches.

What I do on AI projects

Response evaluation and ranking

Comparing candidate model outputs and ranking them against a defined rubric, with a written justification for each decision rather than a bare score.

Rubric-based scoring

Applying scoring criteria consistently across long task batches, covering instruction-following, factual accuracy, tone and formatting.

Prompt writing

Writing prompts that test a specific behaviour rather than a broad topic, so the resulting output is actually gradeable.

Data annotation and labelling

Content labelling, transcription, speaker identification and context preservation across audio and text datasets, under confidentiality requirements.

Experience

1. Mar 2021 – Present

   Senior Content Writer, Brightside Digital Agency

   • Produce 10,000+ words of client-facing content monthly across blogs, whitepapers and landing pages, following detailed briefs with precision.
   • Research and fact-check complex topics across finance, technology and health to ensure factual accuracy before publication.
   • Mentor junior writers on style guides and editorial standards, improving consistency and turnaround time under deadline pressure.
   • Partner with SEO and design teams on content performance, contributing to a 35% increase in organic traffic over 12 months.
2. 2022 – 2025

   Transcriptionist and Data Annotator, Appen

   Remote contract work, held alongside the agency role above

   • Delivered high-accuracy transcripts for diverse audio datasets.
   • Identified speakers, captured emotional tone and preserved context.
   • Reviewed and edited transcripts for quality and consistency.
   • Maintained strict confidentiality on all project material.
3. Jun 2019 – Feb 2021

   Content Writer and Editor, The Media Collective

   • Wrote and edited articles, newsletters and campaign copy for a portfolio of 12 clients, translating detailed briefs into on-brand content.
   • Built and maintained editorial style guides to keep quality consistent across all written output.
   • Managed a 30+ piece monthly content calendar, prioritising across simultaneous projects and deadlines.
4. Sep 2018 – May 2019

   Junior Copywriter, Spark Creative Studio

   • Supported senior writers on digital ad copy, email campaigns and brand storytelling, following detailed creative briefs.
   • Researched trending topics and audience insights to inform content direction and tone.
   • Proofread and quality-checked outgoing content against client briefs and brand guidelines.

Skills

Writing and editing

Professional copywriting, creative writing, technical writing, developmental editing, proofreading, style guide adherence.

AI training and annotation

Prompt writing, AI output evaluation, response ranking and rating, rubric-based scoring, RLHF-style feedback, content labelling and annotation.

Research

Long-form and editorial writing, in-depth research and fact-checking, SEO writing, audience-focused storytelling.

Tools and platforms

WordPress, Webflow, Google Docs, Excel, Notion, basic HTML, remote and web-based task platforms.

Working style

Independent time management, precise instruction-following, deductive and critical reasoning, comfortable with tight and rolling deadlines.

Education and certification

• City of Glasgow College

  Cyber Security

• Copywriting certificate

  Professional development

• Responsible AI and Ethics

  Professional development